Aug 12, 2026
A 240-post archive with clean typography and no email capture above the fold on any of its top ten entry pages. The craft is already paid for. The conversion layer was never built.
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Five formats, one stream. Teardowns score a blog against the rubric. Signal tracks platform changes. Stack compares tools. Experiments and Reports publish our own numbers.
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Aug 11, 2026
Across 41 tracked archives, feed URLs appear in cited sources at 2.1 times the rate of sitemap-discovered pages.
Aug 9, 2026
Ghost wins on time to publish. WordPress wins on everything you might add later.
Aug 6, 2026
Measured across nine subjects in the set between June and August. The drop is concentrated entirely in the under-5k band.
All posts
23 published · 5 formats
Latest teardowns
Ghost · Aug 12, 2026
3.2
Hub
4
Disc
3
Craft
4
Money
2
Loop
3
Comp
3
A 240-post archive with clean typography and no email capture above the fold on any of its top ten entry pages. The craft is already paid for. The conversion layer was never built.
WordPress · Aug 5, 2026
3.7
Hub
4
Disc
4
Craft
4
Money
3
Loop
4
Comp
3
Strong tag hubs doing real discovery work. The sponsorship slot is priced well under comparable inventory, which is the cheapest point on the board.
Substack · Jul 29, 2026
2.5
Hub
2
Disc
3
Craft
4
Money
2
Loop
2
Comp
2
Everything rents the platform. The writing is good and none of it compounds into anything the author owns.
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