Aug 12, 2026
A 240-post archive with clean typography and no email capture above the fold on any of its top ten entry pages. The craft is already paid for. The conversion layer was never built.
The blog
Everything published here, newest first
Five formats, one stream. Teardowns score a blog against the rubric. Signal tracks platform changes. Stack compares tools. Experiments and Reports publish our own numbers.
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Aug 11, 2026
Across 41 tracked archives, feed URLs appear in cited sources at 2.1 times the rate of sitemap-discovered pages.
Aug 9, 2026
Ghost wins on time to publish. WordPress wins on everything you might add later.
Aug 6, 2026
Measured across nine subjects in the set between June and August. The drop is concentrated entirely in the under-5k band.
All posts
23 published · 5 formats
Jul 15, 2026
Fast, well built, and technically clean. Nothing on the site asks the reader for anything at any point.
Jul 8, 2026
Good writing buried under a search-only navigation. There is no browsable path into the archive.
Jul 1, 2026
The lowest composite scored to date. Publishes often and keeps almost none of what it earns.
Jun 30, 2026
A quiet month. One teardown, one stack entry, and no experiments shipped.
Jun 24, 2026
The highest composite scored to date. The hub pages do the heavy lifting and everything else follows from them.
Jun 17, 2026
Discovery is solved. Craft is the cheapest remaining point on the board and would lift two other dimensions with it.
Jun 10, 2026
Even scores across the board with no single weak dimension, which is rarer than it sounds and harder to improve.
Jun 3, 2026
A hand-built site with excellent typography and no feed, no sitemap, and no capture unit anywhere.
May 27, 2026
Monetization is unusually well designed for the size of the list. Craft is the only dimension below median.
Latest teardowns
Ghost · Aug 12, 2026
3.2
Hub
4
Disc
3
Craft
4
Money
2
Loop
3
Comp
3
A 240-post archive with clean typography and no email capture above the fold on any of its top ten entry pages. The craft is already paid for. The conversion layer was never built.
WordPress · Aug 5, 2026
3.7
Hub
4
Disc
4
Craft
4
Money
3
Loop
4
Comp
3
Strong tag hubs doing real discovery work. The sponsorship slot is priced well under comparable inventory, which is the cheapest point on the board.
Substack · Jul 29, 2026
2.5
Hub
2
Disc
3
Craft
4
Money
2
Loop
2
Comp
2
Everything rents the platform. The writing is good and none of it compounds into anything the author owns.
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