Request an audit
The free teardowns show exactly how this work is done. An audit is the same rubric applied to your site with your numbers in the room, delivered privately, with the fixes sequenced against what you can actually ship.
Two slots in September. Audits are scheduled first come, and a site already scored publicly goes to the front of the queue.
Six sub-scores and a composite
Three prioritized fixes
Right of reply
Published on this site
Everything in the teardown, privately
Your analytics and revenue read alongside the rubric
Implementation sequence written against your stack
One 60-minute call
Everything in the audit
Template-level specification for the fixes
Copy and structure for the capture units
Re-score after 90 days included
Prices are fixed, quoted in advance, and invoiced on delivery. If the audit finds nothing you did not already know, it is refunded. That has happened once.
Who this is for
Publishers earning something already, where a structural fix is worth more than another post.
Sites with 50 or more posts, so the archive has enough behaviour to read.
Operators who will actually ship the fixes within a quarter.
Who it is not for
Sites under ten posts. Read the rubric and build, there is nothing to audit yet.
Anyone wanting a traffic forecast. This work does not produce one.
Teams looking for validation. The teardowns are public. You know what the tone is.
What clients measured afterwards
Capture rate went from 0.6% to 2.4% in six weeks. The change was one component in three templates, which we had discussed internally for a year.
We priced the sponsorship slot we had been giving away. First invoice was $1,200, in the month after the audit.
The hub pages now bring more arrivals than the newsletter does. Nothing else about the site changed.
Audit inquiry
Answered within two working days, with a yes, a no, or a question. No sequence, no follow-ups.
How long does it take?
Ten working days for the audit, twenty for the audit plus rebuild plan, from the day the access details arrive.
What access do you need?
Read-only analytics, the email platform dashboard, and a revenue figure. Nothing is published without written approval.
Do you implement the fixes?
No. The deliverable is specified well enough that your developer, or you, can build it. Implementation referrals are unpaid.
General contact
Corrections, right of reply, press, or anything the other forms do not cover.
Nominate a teardown subject
Roughly one nomination in six gets scored. Sites with a real archive and something at stake go first.